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Posted by
Tufan Gok
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January 30, 2023
Creative AI

10 Reasons Why You Need's New Display Ad Sizes in Your Marketing Strategy

Introduction recently introduced the most popular formats of display ad creatives that cover all the needs of advertisers. 

With the social and display ad formats, any advertiser can quickly set up even the most demanding campaigns.

And with hundreds of variations of the ads, dynamic creative optimization is easier than ever.

The primary reason for advertisers to choose remains the same. They want more conversions for their ad campaigns. This is made possible by a scoring system.

The higher the score, the better the conversion. 

An ad with a score of 90 is more likely to convert than one with a score of 65. 

Ai Score 90(Higher Chances of Conversion)
Ai Score 70(Lower Chances of Conversion)

Why is the implementation of Display Ad Sizes better than the competitors?

One of the main challenges with creative automation tools is the need to generate ad creatives more consistently across formats. One ad creative format may only be able to highlight some of the necessary information depicted by the same ad creative in a different form.

So this is where the creative automation typically breaks, and so does optimizing your creatives. (Learn why your creative optimization is broken and ways to fix it).

To maintain consistency across formats, the AI on this platform has been trained to resize without breaking the point of focus for the assets. 

So, all your information is displayed across the formats in a way that is pleasing to the eye and that everything is on the right track.

Reasons why you need’s new Display Ad Format-

Increased visibility:'s new display ad sizes allow for more prominent placement on websites, increasing the chances of your ad being seen by potential customers. The ad formats cover 99% of all the display ads you will ever need!

Better engagement: Larger ad sizes can grab viewers' attention and lead to higher click-through rates. The display ad dimensions like ‘large leaderboard’ and ‘half-page’ work well in grabbing the reader's attention.

Greater flexibility: With various ad sizes, you can select the size that best fits your marketing goals and target audience. With almost all the popular display sizes, you can rest assured that you will have the desired ad.

Improved targeting:'s new display ad sizes can be targeted to specific demographics and interests, helping to ensure that your ads are reaching the right people. The format of the display ads can be used for a niche audience on a variety of websites.

Increased ROI: You can improve your marketing campaigns by utilizing's new display ad sizes. The platform’s Ai learns from the ads that perform well and generates similar creatives. This feature is called creative insights and is perhaps the only platform in the world that analyses every aspect of an ad creative! Over time, this optimization helps increase the ROI for your business.

Mobile optimization:'s new display ad sizes are optimized for viewing on mobile devices, allowing you to reach a larger audience. The ad creatives use high-quality images from the image search engine and create pixel-perfect creatives that are high definition and get displayed perfectly on different platforms, including mobile.

Enhanced branding: Larger ad sizes can help to make your brand more memorable and increase brand awareness. Dimensions such as Half page (300x600) and Large Leaderboard (970x90) occupy a lot of space and are hard to miss by the target audience.

Increased conversion rates: By utilizing's new display ad sizes, an agency can create more effective ads for their clients that lead to higher conversion rates. As an advertiser, you can increase your ROAS by up to 14x for your clients. This not only helps in retention but can also help you scale faster.

Better tracking and analytics:'s platform offers advanced creative insights and analytics, allowing you to measure the success of your campaigns and make data-driven decisions on every aspect of your advertisement.

Cost-effective:'s new display ad sizes offer a cost-effective way to drive traffic and increase sales. Not only are they optimized for conversions, but they are also the most cost-effective way to design your ads. The average salary of a graphic designer in the US is around $50,000. can do the work of ten designers at a fraction of the cost!

These reasons may only be universally applicable to some businesses and campaigns. The success of using these ad sizes would depend on the specific business case and how well the ad is executed.

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