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Posted by
Tufan Gok
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January 30, 2023
Growth Hack

How to create engaging product advertisements that grab attention and boost sales


Imagine having the power to create advertisements that grab attention, engage your audience, and, you got it, drive sales for your business. With the right approach and strategy, creating ads that stand out from the competition and boost your sales is possible. In this blog, we'll share some proven tips and techniques for creating engaging product advertisements that grab your audience's attention and drive revenue. 

Before starting, we recommend figuring out what kind of product you sell, what audience you have, and how you want to market your product. Once you have all this information, you can start writing your ad. Remember that you'll want an ad that gets people excited about your products or services. If a customer sees your ad and thinks, "I want that!" then they're more likely to buy it than if they see an ad where it says things like "we have the best price in town!" or "buy now before someone else does!" So how do you exactly create an engaging product advertisement? 

Tell a story

Today, it's essential to stand out and engage customers. And one way to do this is by telling compelling stories in your ads. A well-crafted story can help you connect with your audience on a deeper level. It will help your ads to be more memorable and will help you to differentiate your product from competitors and create a unique brand identity. 

To do that, you must first identify the core message you want to convey. This could be the unique benefits of your product, the values your company represents, or the story of how your product was created.

Next, think about the tone and style of your story. Do you want it to be funny, inspiring, or informative? Whatever tone you choose, make sure it aligns with your brand and resonates with your target audience.

Once you have a clear message and tone, it's time to start creating your story. Use easy words and vivid imagery to bring your message to life. Keep it concise and focused, and avoid jargon or overly technical language. You are here to help people understand what you do!

You can check our full articles on how to create powerful stories here. 

Image Source- Adeevee

Improve Your Positioning

Besides creating a good story, you need to have a precise positioning. Positioning refers to the way your customers perceive your product. You can make your product more appealing to customers and differentiate it from the competition by improving it. Here are some tips for improving your positioning:

  • Identify your unique selling proposition (USP): Your USP sets your product apart from your competitors. This could be a special feature, a superior quality, or a specific benefit your product offers. You can focus your positioning efforts on highlighting this differentiating factor by identifying it.
  • Understand your target audience: To position your product effectively, it's essential to understand the needs, wants, and preferences of your target audience. This can help you tailor your positioning strategy to appeal to the people you want to reach.
  • Research your competitors: To position your product effectively, you need to know what your competition is doing. This can help you identify gaps in the market and opportunities to differentiate yourself from them.
  • Use the correct language: The words you use in your advertisements can have a significant impact on how customers perceive your product. Use language that resonates with your target audience.
  • Create a consistent brand image: Consistency is vital when positioning your product. It will help you reinforce your product's positioning and make it more memorable to potential customers.

Provide Value to the Customer First

As a business, it's easy to get caught up in the excitement of promoting your products and boosting sales. But in a rush to make a sale, it's important to remember that your customers are the ones who will ultimately determine the success of your product ads. So to create ads that truly engage customers and drive sales, it's essential to put the needs of your audience first.

One of the key ways to provide value to customers in your ads is to communicate the benefits of your product. This means highlighting the features that make your product unique and how those features will improve the customer's life. Another way to provide value to customers is to offer them something of value in exchange for their attention. This could be a special discount or promotion, a free trial, or even valuable information or resources related to your product. 

It's, therefore, essential to remember that providing value to customers doesn't just mean highlighting the benefits of your product. It also means addressing any potential objections or concerns that customers might have. This could mean addressing common concerns about price, quality, or safety. 

Remember that providing value to customers should be at the heart of any ad campaign. Focusing on the needs of your audience, and offering them something of value in exchange for their attention, will help you create ads that genuinely engage with customers and drive sales.

Image Source- Daihatsu Paper Ad

Look at the Competition

First, take a look at the ads that your competitors are running. Pay attention to the visuals, the ad copy, and the overall tone of the ads. You can ask yourself the following questions to gain more insights:

  • What stands out? 
  • What do you like or dislike about the ads? 
  • What could they be doing better? 
  • What features and benefits do they highlight in their ads? 
  • How do their products compare to yours regarding quality, price, and other key factors? 
  • How do their ads address common customer pain points or objections?

Then look at the results that your competitors are getting from their ads. 

  • Are their ads driving a lot of traffic to their website? 
  • Are they seeing a high conversion rate from their ads? 
  • What can you learn from their successes and failures?
  • Are your competitors focusing on a specific niche or target audience? 
  • Are they using a particular advertising platform or strategy? 
  • How are they positioning themselves concerning other businesses in the industry?

Analyzing what other businesses are doing is critical to creating better ads. You can gain valuable insights into what works and what doesn't and use that information to inform your ad strategy.

Image Source- Christianmonroy

Emphasize Benefits Over Features

One of the critical aspects of creating engaging product advertisements is emphasizing your product's benefits over its features. While features describe what your product does, benefits explain how your product can improve your customers' lives. By focusing on the benefits of your product, you can create ads that resonate with your target audience and encourage them to take action.

To emphasize benefits over features in your product ads, start by identifying the key benefits of your product. These could include convenience, cost savings, improved performance, or enhanced security. 

Next, consider how these benefits align with the needs and preferences of your target audience. Once you have identified the benefits of your product, focus on these in your ad copy and visuals. Rather than listing out features, use language that speaks to the benefits of your product. For example, instead of saying, "Our iPod has a 3-inch screen and 16GB of storage," you could say, "10,000 songs in your pocket!" 

Image Source- pophistorydig

Use Eye-Catching Images or Videos

One of the best ways to grab customers' attention and boost sales is to use eye-catching images or videos in your ads. Choose pictures or videos that are relevant to your product and target audience. For example, if you are selling outdoor gear, you might use images of people enjoying activities like hiking or camping. 

It's essential to make sure that your images or videos are high quality. Blurry, poorly lit, or low-resolution images can make your ad look unprofessional and turn off potential customers. Invest in good quality camera equipment or hire a professional photographer or videographer to ensure your visuals are sharp and eye-catching.

Another essential aspect to consider is the design of your ad. The way that your images or videos are arranged can have a significant impact on how effective they are. Consider using a visually appealing layout that guides the viewer's eye toward the most critical elements of your ad. 

By choosing relevant, high-quality visuals and incorporating them into a well-designed ad, you can create engaging ads that effectively showcase your product and engage potential customers.

Employ Good Advertising Copywriting Techniques

Ad copy is an essential element of any advertisement. It plays a crucial role in engaging potential customers and convincing them to take action. Good ad copywriting techniques can make all the difference in the success of your ads.

One effective technique is to communicate the value proposition of your product concisely. This means highlighting the benefits and features that make your product unique and attractive to your target audience. Be specific and avoid vague or generic language.

Use persuasive language. Use words that create a sense of urgency and motivate the reader to take action. Keep your ad copy concise and to the point; your ads must address the needs of your audience. Keep it focused and relevant, and avoid including unnecessary information or details that distract from your main message.


In conclusion, engaging product advertisements is essential to any successful marketing strategy. By taking the time to research and understand your target audience thoroughly and crafting ads that speak directly to their needs and desires, you can create ads that truly resonate with your potential customers. Remember that one of the critical elements of your success is experimentation. By trying out different types of ads, you can determine which ones are most effective at grabbing attention. 

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