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Artificial Intelligence (AI) might be one of the greatest inventions of all time. AI-powered advertising is helping businesses grow faster than ever before. If you were asking Google CEO Sundar Pichai, he would support the importance of implementing AI marketing tools—believing that AI will have a bigger impact on humanity than fire, electricity, and the internet.
Businesses are leaning on AI marketing tools to keep up with the increasingly high expectations consumers have to deliver personalized experiences today. AI-powered advertising helps businesses analyze consumer behavior data efficiently and accurately while automating the design process to generate creatives at scale.
You need to stand out in today’s competitive digital environment. Without the help of AI marketing tools, a business risks becoming irrelevant and falling behind.
Read on to learn how to scale your marketing performance with AI-powered advertising and automation.
Artificial intelligence, or AI, refers to advanced logic-based techniques, including machine learning (ML), used to interpret and learn from data.
AI in marketing leverages algorithms based on ML to analyze and produce customer insights. Advertisers can use this information to make data-backed decisions and optimize their marketing campaigns to generate high converting ad creatives at scale.
Of course, it’s possible to comb through millions of previous campaigns and data points, but that would require weeks of research conducted by a team of marketing experts. AI marketing expedites this process to gain actionable insights in real time.
This helps businesses to quickly generate creatives at scale with messaging that connects with the audience in a short time frame.
Trends come and go. In today’s market, it’s all about having the right product at the right time and place. But in addition to being ready with your product, businesses also need to respond to fast-moving marketing trends to meet customer expectations.
AI-powered advertising increases efficiency throughout the advertising process. The biggest friction points for launching ads are generating creatives at scale and doing market research before and during a live campaign.
AI-powered advertising tools (we’ll get into our favorites later in this article) eliminate headaches by automating tedious and repetitive tasks. This frees up your time to focus on higher-level work to grow your business.
A lot of entrepreneurs fail because they don’t know who their ideal client is. Oftentimes, businesses try to overcome the challenge of scaling by creating more content, but they have no idea who they are trying to reach.
Ads should not be created just for the sake of it. Understanding your audience and connecting with them is crucial to high-converting creatives at scale that achieve great ROI. AI-powered marketing helps you do just that—focus on reaching the right consumers with the right content.
AI plays an important role in generating key customer insights within minutes.
According to Business Insider, 67% of customer experience leaders embrace AI not just as an AI marketing tool to make the customer experience more efficient, but to create deeper, more meaningful relationships with consumers.
AI-powered advertising leverages automation and complex algorithms to deep-dive into data about creatives at scale in a way that small teams are not capable of.
ML and deep learning (DL) are two common AI models that learn from data and adapt automatically. Having the ability to gain consumer insights in real time, based on gender, age, location, and other customer data, will set you apart from today’s competition.
Another big benefit of AI-powered advertising is the elimination of human bias. The harsh reality is that sometimes the ad you think looks or feels the coolest is in fact not the coolest, according to your target audience.
AI focuses on creatives at scale that have worked millions of times in the past to understand and predict the best possible results in the now.
AI-powered advertising guarantees better results than traditional marketing methods. AI has proven to help businesses create hundreds of ads with higher conversion rates.
Ultimately, AI is able to analyze consumer information faster and more accurately than a team of experts. AI marketing tools help businesses gain valuable, actionable insights to make better decisions.
The biggest question many business owners ask is, “How do I scale my business?” This is a huge challenge for many, especially in today’s competitive digital market.
However, AI is making it easier to jump that hurdle. According to Forbes, 84% of business leaders believe that AI helps them obtain and sustain a competitive advantage.
Companies are leaning on automation more and more to scale their businesses. AI marketing tools help streamline your processes and make advertising simpler than ever before.
AI marketing tools continue to reshape how businesses connect with their audiences and deliver results with high-converting ads.
We talk about our favorite tools on the market in this article: Top 10 Creative / Banner Automation Tools in 2022.
Spoiler Alert: Our favorite one is AdCreative.ai. (Keep reading for more details.)
AI is no longer a futuristic idea. Businesses need to take advantage of AI-powered advertising to scale in today’s competitive market.
AdCreative.ai gives e-commerce stores, startups, and marketing agencies an unfair advantage.
AdCreative.ai lets you lean on over 100 million consumer data points in real time to make the most out of your creatives at scale. It’s straightforward to set up and gives you the best chance to create high-converting ads.
AI marketing tools are already here and continue to get better at a rapid pace. If you want to stay connected with your consumers while scaling your business quickly, you will need AI to help.
AdCreative.ai is already helping business owners take their companies to the next level. In today’s digital market, consumer needs constantly change, and their expectations increase.
It can be overwhelming to keep up. Businesses do get left behind because it takes them too long to create ads that are no longer relevant.
AI-powered marketing makes it easy to optimize ads to better connect with your audience. Let AdCreative.ai do the tedious work so that you can focus on running your business.
See why our users love us! AdCreative.ai is the most popular and loved product on G2 in 2023. We're top in Creative Management and AI categories, and ranked as the second best product in the world by Product Hunt.
VP Digital Marketing
Founder & CEO at Rapid Alpha