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Posted by
Tufan Gok
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February 1, 2023
Growth Hack

Teads ad formats & best practices for display ads

Introduction

Teads is a global advertising platform that provides a range of ad formats for publishers and advertisers to reach their target audience. It is unique in that it offers native advertising solutions, which are ads that are integrated into a website's content in a way that provides a seamless user experience. This approach differs from traditional display ads, which can be intrusive and disruptive.

Teads differentiates itself from competitors by offering a suite of innovative ad formats and technologies, such as InRead and Outstream, that provide advertisers with new and engaging ways to reach their target audience. Teads has partnerships with premium publishers and networks, allowing advertisers to access high-quality and relevant audiences at scale.

Teads also provides advanced targeting and optimization features, such as real-time bidding and machine learning algorithms, to help advertisers reach their target audience effectively and efficiently. With Teads, advertisers can also track the performance of their campaigns in real time and make adjustments based on the data they collect.

In summary, Teads offers a unique blend of innovative ad formats, access to premium audiences, advanced targeting and optimization features, and real-time reporting and analytics, which sets it apart from other advertising platforms and makes it an attractive option for publishers and advertisers looking to reach their target audience effectively.

Treads Introduction, Image Source- Teads.com

What are the different types of Teads ad formats?

InRead: A native video ad that appears within a website's content, providing an immersive and non-intrusive user experience. InRead ads are designed to blend seamlessly into the content and provide a more engaging experience for users.

InBoard: A full-screen ad that covers the entire web page, providing maximum visibility and engagement. InBoard ads are ideal for making a significant impact and grabbing users' attention.

Outstream: A video ad that plays outside the main video content on a page, providing an alternative to traditional pre-roll or mid-roll ads. Outstream ads are ideal for reaching users who are not watching a video but are still engaged with the content on the page.

InArticle: A native ad that appears within the article provides an unobtrusive way to reach users while consuming content. InArticle ads are designed to blend in with the surrounding content and provide a more natural user experience.

InPicture: A native ad that appears within a picture, providing a subtle way to reach users while consuming content. InPicture ads are ideal for advertisers who want to reach users with a less intrusive message.

These are some of the most popular ad formats offered by Teads. By using these ad formats, publishers and advertisers can reach their target audience with engaging and effective advertising solutions that drive results for their business.

What are the Best practices for display ads on Teads?

Best practices for display ads on Teads, Image Source-Teads.com

Best practices for display ads on Teads are guidelines that help advertisers create compelling and engaging ads that drive results for their business. Here are some of the best practices for display ads on Teads:

Use eye-catching visuals: Ad visuals are critical in catching users' attention and getting them to engage with your ad. Use high-quality images or videos that are relevant to your target audience and eye-catching to make your ad stand out. One of the best ways is to use a tool like Adcreative.ai, which has an image search engine for millions of high-quality and copyright-free images.

Keep it short and sweet: Keep your ad content concise and to the point. Avoid overwhelming users with too much information; instead, focus on the essential elements of your message.

Target your audience: Make sure your ad reaches the right people using Teads' targeting options. You can target based on factors such as location, demographics, interests, and more to reach your ideal audience.

Optimize for mobile: With most Teads traffic coming from mobile devices, it's essential to ensure your ad is optimized for mobile. This means ensuring your ad is mobile-friendly and responsive to different screen sizes.

Use A/B testing: A/B testing involves creating multiple versions of an ad and testing them to see which performs best. This allows you to continuously optimize your ads based on the results and improve your overall performance.

Monitor performance: Use Teads' reporting and analytics tools to monitor the performance of your ads and track essential metrics such as impressions, clicks, conversions, and more. This data allows you to adjust your campaigns to maximize your results.

By following these best practices, you can create effective and engaging display ads on Teads and reach your target audience effectively. Additionally, you can continuously monitor and optimize your campaigns to ensure you get the best possible results.

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