AdCreative text that redirects to the home.
AdCreative Logo
Go Back
Posted by
May 10, 2024

What Are the Best Instagram Ad Sizes for Maximum Digital Advertising Impact?

Introduction: The Significance of Ad Sizes on Instagram

In the visually-driven world of Instagram, where millions of images and videos vie for attention daily, understanding the importance of ad sizes is crucial for digital marketers. Proper ad sizing on Instagram not only ensures that your content looks its best but also plays a significant role in engaging your target audience effectively. This article explores the key ad sizes on Instagram and discusses why they are vital in the realm of digital advertising.

Understanding Instagram's Ad Formats

Feed Ads: The Heart of Instagram

Instagram Ad Sizes - Feed posts

Instagram feed ads are the backbone of advertising on the platform. These ads appear directly in the user's scrolling feed and are designed to look like regular posts but with a sponsored tag. The optimal sizes for feed ads are:
- Landscape: 1080x566 pixels
- Square: 1080x1080 pixels
- Portrait: 1080x1350 pixels

Using the right dimensions ensures that the ads appear crisp and clear, preventing any pixelation or awkward cropping that could detract from the message.

Stories Ads: Capturing Full-Screen Attention

Instagram Stories offer a full-screen, immersive experience, making them highly engaging for users. Stories ads should be:
- Full-Screen Vertical: 1080x1920 pixels

This format is particularly effective for capturing the viewer's complete attention, with the vertical layout filling the screen and providing a more impactful visual experience.

Reels Ads: Leveraging Short-Form Video

Instagram Ad Sizes - Stories and reels

Following the explosive popularity of short-form video content, Instagram Reels provides a new avenue for advertisers. Reels ads should match the standard Reels size:
- Vertical Video: 1080x1920 pixels

Optimizing ad sizes for Reels ensures that your content seamlessly integrates with organic posts, maintaining user engagement without disrupting the viewing experience.

Why Ad Sizes Matter in Digital Advertising

Enhanced Visual Appeal

Properly sized ads are more aesthetically pleasing and maintain the quality of visuals that Instagram users expect. High-quality, well-sized images and videos are more likely to catch the eye, making users pause their scroll and engage with the content.

Improved Ad Performance

Ads tailored to Instagram’s specifications are displayed optimally, without any technical issues such as cropping or distortion. This not only improves the user experience but also enhances the overall effectiveness of the ad by ensuring all elements, such as text and calls to action, are clearly visible.

Higher Engagement and Conversion Rates

Ads that are visually appealing and correctly formatted are more likely to resonate with viewers, leading to higher engagement rates. A compelling ad that occupies the intended space gracefully can drive more clicks, shares, and ultimately conversions.

Conclusion: The Strategic Advantage of Knowing Instagram Ad Sizes

For digital advertisers, mastering the dimensions of Instagram ad formats is not just about technical compliance—it’s about maximizing every pixel for optimum engagement and conversion. By aligning ad content with the platform’s preferred sizes, marketers can create more effective and visually appealing campaigns that stand out in a crowded marketplace.

Understanding and implementing the right Instagram ad sizes is crucial for anyone looking to leverage the platform's massive advertising potential. With these insights, you can ensure that your ads are not just seen but are impactful and engaging, driving your digital marketing success forward.


For seamless ad creation that meets these size requirements without the hassle, consider using tools like, where the perfect ad sizes are pre-set for your convenience. Ready to enhance your advertising strategy? Sign up and start creating.

ad creatives that sell!
Generate Ad Creatives

#1 most used & most talked-about
Generative AI for advertisers

Cody T.
Minimum Effort Maximum Attention

As one of the top real estate teams in Canada, we leverage software like to help deploy new dynamic ad campaigns. With the least effort of a few clicks, this tool gives you the best shot in getting your audience's attention.

Kevin W.M.
Fast learning curve

Within about 15-minutes of my purchase, I watched the built-in tutorial, set up my branding, linked my FB and Google accounts, and produced my first ad. I consider that rapid learning curve a win!

Mickaël A.
No Design Skills Necessary

I can create my visuals much faster. This allows me as a digital agency to serve more clients faster. The visuals created by Adcreative increased the target audience's engagement significantly.

The outputs are GREAT looking

AdCreative has allowed me to run a fairly easy ad campaign for my e-commerce brand. The time it has saved me is huge and the best part is I don’t have to sacrifice quality for efficiency.

Ryan A.
Helpful in our agency

Automation, quality, and integrations are the top reasons to use the software for us. Posts are attractive and the value we add for social media marketing, lead generation, and PPC is awesome.

Really helped me grow my brand

AdCreative has allowed me to run a fairly easy ad campaign for my e-commerce brand. The time it has saved me is hard to calculate and the best part is I don’t have to sacrifice quality for efficiency. The outputs are GREAT looking and have really helped me grow my brand. Ive purchased a lot of software in my life, and this is EASILY a top 5 purchase.

Krystal C.
It saved me hours

When I discovered this tool I pretty much saw it as magic. It saved me hours, gave me lots of new graphics to use, and was easy to get started with. The only thing I'd change is having the option to get specific sizes for use in advertising where I need 4-5 variations. The sizes at the time that were offered are just horizontal, square, vertical, but I need to be exact with my measurements.

Juan C.
Game Changer

This incredible platform not only saves time but also consistently delivers top-quality ad creatives. Since I started using, my campaigns have seen a substantial boost in performance. It's a must-have for marketers and advertisers.

Ryan G.
Best AI

I wish other services had this functional AI as AdCreative. Got it recommended from a youtube channel and been using it for the past 3 months. Never had any issues. Support is also top notch!

Raghav K.
We have been taking help from it non-stop

The major advantage of using AdCreative is that you can customize your brands on both fonts and colors. The AI recommendation works like a charm for us and we have been taking help from it non-stop. It is super easy with very attractive interface to use and delivers the expected output even for people who have less design knowledge. Believe me or not, you will see a marginal increase in your CTRs and Conversions if you follow and work on the suggested creatives. Perfect for Freelancers (like me), Digital Marketing Agencies, and even Small and Medium sized enterprises.

George G.
The quality of the AI blew me away

I have been doing creative design for the past 8 years and I can tell you that this app is different. The quality of the AI blew me away, as I never use these features because from my experience they are always just BAD. The technology doesnt work yet and the results are... not good :) In case of adcreative the AI tool is saving me so much time and I use these designs to deliver advertisements for my clients who are promoting 6 and 7 figure businesses. That means these designs work and can run a business, can't tell that about any other app. Enterprise Enterprise Program, a bespoke solution tailored for businesses seeking to boost
their creative potential while prioritizing scalability, collaboration, and privacy.

A scalable,
reliable platform

Scale your creative output, content quality, and campaign performance to match your business needs — without worrying about reliability.

Advanced collaboration

Quickly and securely generate and launch high-impact creative assets with’s powerful features, designed to facilitate collaboration among large teams.

Dedicated, account manager

From seamless implementation to real-time troubleshooting, offers personalized assistance, backed by a dedicated account manager for every Enterprise Customer.

and compliance

Launch with confidence: our platform ensures that your data remains protected, is never shared with third parties, and is secure within your own dedicated instance.

Looking for an Enterprise plan starting at $12,000/year?  Get in touch  with our Enterprise Sales Team today.
Team Image

Bring your ad creative game
to the next level with!

Generate Ad Creatives

Try 100% free for 7 days. Cancel Anytime

Product of the day 2nd