Creative intelligence has changed the marketing industry.
In the past, creativity was largely subjective and thought to be capable only by the human brain. However, creative intelligence is changing the industry standard and showcasing how powerful it is to build creative automated banner ads backed by data and artificial intelligence (AI).
Look no further than the wild success and meme popularity of DALL-E Mini to see just how powerful AI tools are getting at generating images and other creative content.
(We played around with Dall-E’s to see its interpretation of Ads)
Even Cosmopolitan hopped on the AI train, using the platform to generate a magazine cover—in just 20 seconds. Talk about cost savings.
In the world of advertising and digital marketing, automated banner ads make it easier for companies to connect with their audiences faster than ever before.
AI, ever-advancing, continues to help businesses scale at a level never seen before. Let’s dive into three ways creative intelligence has changed the industry in 2022.
[Image created by Dall-E]
Traditionally, business owners relied on intuition and the human mind's capabilities while leaning on their personal experiences to drive actions. Important decisions were made on gut instinct.
Think about the popular television series Mad Men, about an ad executive trying to hold on to his power in the cutthroat world of a 1960s advertising agency. The leading character, Don Draper, was based on a variety of real advertising executives; not an AI algorithm. Part of the fun of the show is watching Don and other members of Sterling Cooper use their talent and genius to generate winning ad campaigns. If the television show was set in 2022, the show would be a lot different—but Draper and his team would likely spend a lot less time in the weeds, too!
![[The real Don Draper- Draper Daniels with his wife and fellow ad exec, Myra Janco Daniels] via [Business Insider]](https://assets-global.website-files.com/62d901050b694cd462d2879c/62ed19e258b878e5573fb5d9_62c311944833357ba49888e2_Imges-1-%25E2%2580%2593-32.jpeg)
[The real Don Draper- Draper Daniels with his wife and fellow ad exec, Myra Janco Daniels] via [Business Insider]
[The real Don Draper- Draper Daniels with his wife and fellow ad exec, Myra Janco Daniels] via [Business Insider]
While it’s more fun to watch a television show about the human element of advertising, according to the Harvard Business Review, companies in 2022 need to bring AI into their workflows and, sometimes, get us humans out of the way. We need to evolve from human-powered, data-driven to AI-driven workflows, even if following gut instinct is how it’s always been done before.
According to Forbes, the subjectivity of creativity has changed with companies placing a higher value on data and how it impacts their business outcomes. Integrating AI into advertising and marketing has helped industry leaders realize how important it is to be a data-driven company and has allowed them to do so in a much more efficient way.
AI-powered tools like AdCreative.ai make it possible to create automated banner ads or auto creatives that aren’t just faster but also more engaging and more acutely targeted to the right audiences.
AdCreative.ai leverages over 100 million data sets from sources like Google Display Network and Google Analytics to ensure the automated banner ads generated are guaranteed to recognize patterns, adapt to market trends, and increase conversion rates.
Auto creatives are built on evolving AI engine trains that eliminate human bias and preferences when designing an ad. In 2022, automated banner ads and creative intelligence are necessary for companies to grow.
The digital marketing space becomes increasingly saturated every year. At any given time, your brand is expected to have a presence on Facebook, LinkedIn, Instagram, Snapchat, Twitter, TikTok, and YouTube. You can put display ads on websites, run deals via push notification through your company app, and advertise on popular streaming services like Hulu.
This omnipresence impacts consumers, too. People are Tweeting about how exhausted they are of seeing ads.
[Ad fatigue is a real term]
All of this means that competition amongst market leaders is the fiercest it has ever been—and that demand for the data and content to break through the noise has never been higher.
For big companies and established brands, the simple way to beat saturation is to increase advertising budgets to overwhelm and dominate the market. However, for most business owners and entrepreneurs, it’s not as easy as just spending more money than the competition.
Gimmicks like Wendy’s mean tweets or Burger King’s “Whopper Detour” (which gave app users a $0.01 deal on a Whopper when they were 600 feet from a McDonald’s) are flashy and can work to generate extra conversions. However, it’s not a sustainable strategy to constantly have to one-up yourself just to break through the noise.
![Offtopic- [Savage roasts by Wendy’s] via [Twitter]. We had to throw this in!](https://assets-global.website-files.com/62d901050b694cd462d2879c/62ed19e258b878b38c3fb5d8_62c311c24833356b89988b73_Imges-1-%25E2%2580%2593-38.jpeg)
Offtopic- [Savage roasts by Wendy’s] via [Twitter]. We had to throw this in!
Another solution is to leverage the power of AI to make every marketing decision count.
Tools like AdCreative.ai are powered by machine learning and deep learning, which takes the stress of continuously having to stop or “hit the restart button” to adjust to an emerging trend. Creative intelligence can do the heavy lifting for you.
AdCreative.ai is driven by powerful AI algorithms that can perform A/B testing to compare ad variations and gather insights to determine which auto creatives or automated banner ads perform and better connect with your target audience. It continues to analyze the market and conduct tests while reducing costs and saving time.
A common concern is whether creative intelligence and automation will eliminate the need for designers or the human mind. You even see these issues dissected in popular culture as movies like A.I. Artificial Intelligence, Ex Machina, and Blade Runner deal with futuristic ideas of artificial intelligence, feeling, and android technology.
However, in 2022, AI tools like AdCreative.ai have proven to be less of a threat and more of an aid to human innovation and productivity. Automated banner ads and auto creatives help reclaim designers’ time, freeing them from tedious and repetitive tasks so they can focus on the creative work they signed up for. That’s not something to be feared on the big screen at all!
The tedious part of a designer’s job includes tasks such as resizing images, adjusting colors, or creating variations of the same banner. According to VentureBeat, most designers would happily give up the mundane parts of their job. In 2022, creative intelligence and automation streamline and simplify the process so designers can create more sophisticated ad campaigns.
[Creative intelligence is a supplement to human creativity]
Tools like AdCreative.ai also help designers understand how their creative ads perform at scale. It can be extremely overwhelming when building hundreds or even thousands of variations. It is equally stressful to manually track data on how every variation performs when shown to the consumer.
While designers are experts on the creative side, AI helps amplify the success of their designs when it comes to marketing and conversation rates. AdCreative.ai is a powerful way to let designers know that their hard work is moving in the right direction.
In 2022, AI is trending to become the industry standard in marketing and advertising. Companies are starting to understand how powerful creative intelligence and automated banner ads are for scaling their businesses to the next level.
Entrepreneurs and marketers continuously look for ways to cut costs without compromising quality. Artificial intelligence has been the solution this year and will become more common as more marketing teams realize how efficient and impactful auto creatives are.
AI is here and will only continue to become an essential part of businesses looking to scale.
[Source- Gartner]
AdCreative.ai is one of the market's best creative ad automation tools and the perfect tool for business owners looking to take their advertising strategies to the next level. As competition continues and consumer expectations grow, connecting with your audience is essential.
AdCreative.ai leverages data to optimize campaigns while adjusting to maximize conversion rates. Machine learning and deep learning algorithms adapt to what the end-user wants and needs.
Creative intelligence is the industry standard for businesses looking to scale today. Register now with one of the market's best creative ad automation tools!
Try AdCreative.ai 100% free for seven days and get $500 free in Google Ad Credits!
As one of the top real estate teams in Canada, we leverage software like Adcreative.ai to help deploy new dynamic ad campaigns. With the least effort of a few clicks, this tool gives you the best shot in getting your audience's attention.
Within about 15-minutes of my purchase, I watched the built-in tutorial, set up my branding, linked my FB and Google accounts, and produced my first ad. I consider that rapid learning curve a win!
I can create my visuals much faster. This allows me as a digital agency to serve more clients faster. The visuals created by Adcreative increased the target audience's engagement significantly.
AdCreative has allowed me to run a fairly easy ad campaign for my e-commerce brand. The time it has saved me is huge and the best part is I don’t have to sacrifice quality for efficiency.
Automation, quality, and integrations are the top reasons to use the software for us. Posts are attractive and the value we add for social media marketing, lead generation, and PPC is awesome.
AdCreative has allowed me to run a fairly easy ad campaign for my e-commerce brand. The time it has saved me is hard to calculate and the best part is I don’t have to sacrifice quality for efficiency. The outputs are GREAT looking and have really helped me grow my brand. Ive purchased a lot of software in my life, and this is EASILY a top 5 purchase.
When I discovered this tool I pretty much saw it as magic. It saved me hours, gave me lots of new graphics to use, and was easy to get started with. The only thing I'd change is having the option to get specific sizes for use in advertising where I need 4-5 variations. The sizes at the time that were offered are just horizontal, square, vertical, but I need to be exact with my measurements.
This incredible platform not only saves time but also consistently delivers top-quality ad creatives. Since I started using AdCreative.ai, my campaigns have seen a substantial boost in performance. It's a must-have for marketers and advertisers.
I wish other services had this functional AI as AdCreative. Got it recommended from a youtube channel and been using it for the past 3 months. Never had any issues. Support is also top notch!
The major advantage of using AdCreative is that you can customize your brands on both fonts and colors. The AI recommendation works like a charm for us and we have been taking help from it non-stop. It is super easy with very attractive interface to use and delivers the expected output even for people who have less design knowledge. Believe me or not, you will see a marginal increase in your CTRs and Conversions if you follow and work on the suggested creatives. Perfect for Freelancers (like me), Digital Marketing Agencies, and even Small and Medium sized enterprises.
I have been doing creative design for the past 8 years and I can tell you that this app is different. The quality of the AI blew me away, as I never use these features because from my experience they are always just BAD. The technology doesnt work yet and the results are... not good :) In case of adcreative the AI tool is saving me so much time and I use these designs to deliver advertisements for my clients who are promoting 6 and 7 figure businesses. That means these designs work and can run a business, can't tell that about any other app.
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